storytelling is the whole picture
Connected Television, or CTV, has made broadcast communications available to marketers on virtually all levels. As LLMs continue to prioritize video content in their evaluation and recommendation process for assisted shopping, CTV and social video content have become table stakes for any marketing department that wants to thrive in years to come.
Levenger Holiday CTV Ad
Multi-functional team members are critical to the success of any brand. Now, more than ever, marketing departments should rely on designers with cross-disciplinary skillsets. Leveraging my background in television production, and a new skill set editing in Premier Pro, I helped create a slate of new CTV ads for Levenger Company, including this stylish Holiday ad spot.
Email design
Balancing established brand style guidelines with a creative formal shake-up helped lead to a new marketing email direction for Levenger. inspired by elegant magazine layouts, we attempted to bring some of the page-turning excitement of a crisp, new periodical into the sphere of email marketing.
Ideation and iteration often lead to some beloved also-rans. Here are some rejected designs that still have a place in my heart.
same, but different
Email marketing paradigms are constantly shifting. I helped implement the switch from Photoshop slicing to in-app modular design work on the Attentive platform.